Advertising and promotion of Galaxy chocolate Essay

Advertising and promotion of Galaxy chocolate - Essay Examplemers. Marketing further involves selling, advertising as well as amaze products to the people. PROCESS FOR THE FORMULATION OF A BUDGET FOR AN INTEGRATED PROMOTIONAL dodging The first process in formulation of an integrated promotion figure entails objectives setting.Whereby, ratiocination makers should determine the current and future of an organisation and integrate those goals in budget formulation.The second process entails determination of organization resources.This means that financial resources,assets and liabilities of a care should be taken into account when formulating a budget for promotion of galaxy Chocolate.The third process entails projection of company future needs.This can be through with(p) by looking on the companys future data and projecting on the companys future needs.Under this stage, the company may pass the four marketing mix namely 4ps,meaning product,price,promotion and place.The fourth pro cess involves seeking approval of the formulated budget from the budgeting committee. While the fifth process of formulating a budget for an integrated promotion entails distribution of the approved funds. Finally the last process may entail evaluation and monitoring of whether the approved budget is being utilise appropriate in promotion of galaxy chocolate (Richard, paras.2-8). DEVELOPMENT OF A PROMOTIONAL PLAN FOR GALAXY CHOCOLATE The plan shall include tools and techniques that lead be utilized in promotion of galaxy chocolate. In addition, this plan pass on incorporate a promotion budget as well as adjustments that will be made in order to cope with product cycle adjustments. Some of the tools and techniques that will be utilized include Advertisement tools such T.V shows, shoot boards, news papers and magazines. On the other hand, promotion tools such as free gift will be given as well as use of personal selling. The estimated budget for promotion and advertisement is esti mated to be $12000 per month. The adjustment that will be put at the decline stage of the product will include phase withdrawal as well finding a niche market to exploit the available opportunities (Pride, William and Ferrell, p.78). INTEGRATION OF PROMOTIONAL TECHNIQUES INTO THE PROMOTIONAL STRATEGY FOR GALAXY CHOCOLATE There are various forms of promotion/advertisement techniques that may be utilized in promotion of galaxy chocolate produc