CoverGirl Cosmetics Research Paper Example | Topics and Well Written Essays - 500 words

CoverGirl Cosmetics - Research root ExampleSince, strong support of P&G is still behind the Cover Girl therefrom this brand is still available in the shelves of cosmetics stores and is not seriously exposed to the risk of disappearing from writing and cosmetics commercialize.Since Cover Girl is among the umbrella of P&Gs billion dollar brands, therefore, the knockout field of P&G which certainly includes Cover Girl as part of its viewer section. Overall if the violator section of P &G is observed, this particular section has generated billion dollars brands which atomic number 18 truly the global market leaders in todays beauty industry. Olay, Pantene, Head & Shoulder and several other brands moderate remarkably well in reflecting a beautiful picture of financial statements of P&G. These famous brands ar the core cause behind this sound financial position of P&G.If some of the relevant ratios are taken into account in respect of beauty products of P&G, two ratios are high lighted in the financial statements of P&G for the form 2011. These two ratios are percentage of profit Sales and Percentage of Net Earnings. Coincidently, the value of both these ratios is computed to round 24%. If these ratios are analyzed in a bit detail, accordingly it can be observed that P&G generated the sales of around $82.5 billion in the year 2010-11. Among these sales, 24% is contributed by the beauty products that P&G manufactures, which is the most revenues created by any sub-part of P&G. This shows how extremely P&G is dependent on the beauty segment. Another ratio reflects the percentage of profitability that beauty segment earned in the period 2010-11 which is again 24%. This 24% means that among the profits of around $11.2 billion, 24% profit is earned due to the sales of beauty products of P&G. This clearly presents the importance of beauty products in the portfolio of P&G.Since the Cover Girl is still seeking its place among the billion dollar brands, therefor e, unless 5 to 10 years might be needed for Cover Girl to grow on a bigger stage